The Game Has Changed
Social influencers have changed advertising forever.
11x ROI over all other forms of digital media!
Influencers consistently deliver results for Advertisers. Leading marketing research firm, eMarketer, recently reported that 86% of marketers used Influencer Marketing in 2016, and most are looking to double their investment in 2017.
TV viewership declined 13% in 2016. Social Influencers offer modern entertainment. The Telegraph reports the average person spends 1:40 hours per day on social media.
A study by eMarketer shows 80% of advertisers who leveraged influencers found their campaign effectively increased engagement, and awareness for their brand.
Two-thirds (66%) of millennials use an ad blocker to eliminate ads and increase privacy. Influencer marketing provides direct, and unfiltered access to this key demographic.
Traditionally brands have been forced to invest in content creation, and distribution. Influencers provide both, offering marketers a cost, and time savings.
A Deloitte research study suggests that customers gained through influencer marketing have a 37% higher retention rate compared to other forms of advertising.
A recent case study released by TapInfluence and Nielson Catalina Solutions confirms Influencer marketing offers a 11x ROI, compared to traditional digital advertising.
Influencer marketing is extremely effective for brand builders. Marketers are able to easily reach target demographics at a fraction of the cost of traditional advertising channels. A study shows that brands earn $9.60 in earned media value for every $1.00 spent on influencer advertising.
Influencers offer direct access to new, and highly sought after audiences. Data suggests that consumers are more likely to interact with a brand or try a new product when their favorite influencer has done the same.
40% of surveyed individuals say they have purchased a product after seeing it used by an influencer. The same study suggests that 49% of respondents rely on influencers for guidance on purchase decisions. Influencers provides new access, increased ROI, and added credibility for brand builders.
96% of people say they do not believe advertising companies act with integrity. There is a lack of trust in messaging pushed directly from brands to consumers. Consumers trust influencers they follow, this referent power provides influencers with substantial marketing credibility.
Millennials love, and are loyal to brands with a personality. Successful marketing campaigns can be attributed to a brand’s ability to connect and relate to their target market.
Influencers gift marketers the ability to connect with their target market through creative content. The authenticity, and reliability of influencer recommendations leads to a 92% trust amongst consumers, even without personally knowing the influencer.
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